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Online Market Research | Fieldwork in India


Cross-Tab offers multi-mode data collection support in India-both online and offline platforms. The company has experience in handling B2B and B2C studies in the domestic Indian market. Some of the projects we delivered in India included:

Street- and Mall-Intercepts
Door-to-Door Interviews
Central Location Tests (logo testing, concept use tests)
In-depth Interviews
Focus Group Discussions (recruitment and moderation)
Auto Clinics
Mystery Shopping


We have a dedicated Quality Control (QC) team that validates all data collection and field activities of the partner data collection team. We work closely with our select field partners and review every survey through multiple QC checkpoints before data is dispatched to the client.

We and our partners follow ESOMAR and MRS codes of conduct.

Client: A top 10 global research agency
 
Nature of the project: Face-to-face interviews with owners of white goods
 
What we did:
A study was conducted with 3600 respondents across Tier I and Tier II cities in India
Hard quotas by ownership of six product categories including TV, Refrigerator, Air Conditioning, Washing Machines, LCD Monitors and Mobile Phones
 
Benefits realized by the client:
High quality data was collected from fieldwork within the timeline mentioned by client



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Fieldwork in India


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