Cross-Tab, a global leader in market research & offshore research services, announces the launch of Borderless Access - an online panel services company specializing in providing high quality and representative online panels in Brazil, Russia, India and China (BRIC).

While the BRIC markets together form the globe's most important emerging markets, their consumers are the most difficult to reach in a representative manner. Borderless Access will offer brands and marketers an unprecedented reach in researching this complex and diverse audience group.

"Borderless Access focuses on critical emerging geographies as these are markets where clients seek future growth. Consumers in these markets are diverse and have a very different perspective from their counterparts in the developed countries. We have a decade's experience and proven track record of delivering world-class panel services for India - one of the most complex markets - and promise high quality, enhanced value and a competitive edge to our clients for BRIC markets." -says Ruchika Gupta, President, Borderless Access.

The company has followed stringent quality checks in the empanelment and every aspect of the online research process to create the world's first and most representative 'Emerging Markets Panel' of about half a million panelists.

Borderless Access offers India's leading and largest physically validated, research only, 250,000 strong online panel as well as freshly recruited, robust and continually expanding panels in Brazil: 75,000; China: 75,000; Russia: 50,000. The panels are representative (by key demographics) of overall Internet population in each country.

To know how your research can be more representative in BRIC markets, visit www.borderlessaccess.com and/or contact Pallavi Khanna at pallavi.khanna@borderlessaccess.com

Borderless Access is a subsidiary company of Cross-Tab (www.cross-tab.com)