Extension Teams, Market Research Data Analysis, Offshore Data Processing & Analytics

Cross-Tab's statistical data analysts review data to detect trends or patterns, thereby deriving insights and shape business strategy. Analytics services involve sophisticated analytics procedures and a wide variety of statistical methods and models. Some of the more commonly used multivariate analysis techniques include:

	Multiple and Logistic Regression
	Statistical Tests
	Factor Analysis
	Cluster Analysis and Market Segmentation
	Conjoint Analysis
	Discriminant Function Analysis
	Multidimensional Scaling
	Econometric and Statistical Modeling

We have undertaken market research data analytics for segmentation studies, concept testing, advertising-related studies, pricing studies, continuous tracks, customer satisfaction studies, churn analysis, and for several other study types.

Client: A Fortune 100 company

Nature of the project : In-depth analysis of IT spending trends

Nature of the study:

•	Merging, aggregation and analysis of data and generation of reports
•	The data was disaggregate across several vendors - with variations in the questionnaires and inconsistency in variable names and value labels

What we did:

•	Data Integration and Merging
•	Models / Integrative Analysis
•	Trend Analysis and Forecasting
•	Regression Analysis
•	Segmentation and Clustering
•	Secondary research: To map the findings of primary research results and to provide more information on IT spending trends

Benefits realized by the client:

•	Key segments and their influencers and behavior patterns were identified
•	Regression analysis revealed a weak relationship between the predictor variables and the dependent variable (next year IT spending outlook)
•	Cross-Tab suggested and executed CHAID algorithms that resulted in several key insights on spending patterns
•	Cross-Tab carried out additional secondary research on spending trends over the last three years and mapped it against the primary research results to give deeper insights

Data Analytics