Research Operations Management | Online Market Research Company

The Research Operations Management (ROM) services are designed to relieve our clients from the time-consuming hassles involved in survey preparation, fielding, tabbing, and reporting. The client provides the research design and end client management, while the Cross-Tab team manages all operational aspects of the project from scripting to reporting. We provide a one-stop solution that saves you time and money.


In other words, once a Cross-Tab project manager receives the final questionnaire and research design from the client; our teams close the rest of the loop (keeping you in the picture at critical points). Services performed by Cross-Tab include:
	Localizing and translating the final questionnaire, if required
	Sample procurement
	Survey programming and hosting
	Managing Online CATI fieldwork including quota achievement and survey fulfillment
	Data processing and analytics as per your requirements
	Reporting survey results in PowerPoint, Excel, or Word formats

Cross-Tab's ROM model allows you to scale your business quickly without burdensome overheads. A number of global online market research companies have successfully outsourced their research operations to Cross-Tab while they focus on the client engagement and consultation part of the business. Cross-Tab backs them with the operational capabilities and scale of larger companies, enabling them to offer a full suite of global research services to their clients.

Client: A leading Global Strategy & Marketing Consulting firm

Nature of the project: A multinational project with survey programming, fieldwork and data preparation. Fieldwork included qualitative interviews as well as online surveys.

What we did:
The client gave us the questionnaire and we managed all activities in research operations through the delivery of cleaned and merged data files.

•	Managed the project including selection of online sample, recruitment of respondents, selection of translation house, survey programming and hosting
•	Ensured that the project was completed well within the timelines with high quality output at every project phase

Deliverables:

•	For qualitative interviews: Recruited the IT decision makers as per the hard and soft quotas
•	For online surveys: Delivered the clean data files for individual countries and the consolidated data file for all countries

Benefits realized by the client:

•	The client was able to manage their focus on client engagement and worked on the details of research design, interpretation and key conclusions
•	One experienced point of contact to manage the operational complexities of this multi-country study
•	Cost savings
•	Happy customer