Overview
Cross-Tab is a full service market
research firm providing customized research solutions
to global organizations. At Cross-Tab, we have experience
across all areas of research: from web surveys to
CATI, PAPI, and focus groups, and from business to
consumer marketing research.
We provide online research solutions
to our global clients across more than thirty countries
where we
syndicate the panel data collection through partners
and manage the entire market research process from
India.
We have undertaken work in the areas
of brand tracking research, ad diagnostics, awareness & attitude
studies, concept testing, pricing, segment analysis,
conjoint-based studies, continuous studies, etc.
We are also doing customer satisfaction surveys
for major clients. Customer satisfaction surveys are conducted mostly on client databases - as an ad hoc or tracking study as well as for continuous feedback.
Cross-Tab aims to provide these
solutions by developing an integrated path from
understanding the need
of the client, instrument design, data collection,
data
processing, analysis and reporting to the final
client delivery. We have built and deployed
centralized reporting solutions that provide real
time feed
of
results and analysis of studies such as brand
tracking research and customer satisfaction studies,
on
a centralized portal.
Cross-Tab’s market
research services use sophisticated, web-based
techniques to capture insights from all
your stakeholders – customers, employees
and target consumers. Our customers, both
national and
global, are from a range of industries and
disciplines like FMCG/CPG, financial services,
technology, hospitality,
consumer electronics, durables, automobiles,
websites and portals and others - who have
needed actionable
feedback from their target customers across
the globe.
We are able to deal with small
ad-hoc projects as well as large multi-country
tracking studies,
where
we manage the entire process and produce
results quickly and efficiently, with maximum
accuracy
and security. |
